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Meta Introduces AI Muse Agent for Smart Glasses and New Features

Arbaz Khan
AI News Editor & Researcher
Sep 26, 2026
4 min read
AI News

Meta is bringing its personal AI agent, Muse, directly into its smart glasses lineup. Announced at Connect 2026 in Menlo Park, the update lets you talk to your glasses and have Muse book appointments, track meals, guide a workout, or shop for something you’re looking at. Meta also unveiled $1,299 VR Glasses, camera-free Ray-Ban Meta Audio glasses, and a pocket device called Muse Charm.

Here’s the part most coverage buries. Muse launched just three weeks ago, and it’s already running into a fight with Amazon. We’ll get to that.

What Meta actually announced

Mark Zuckerberg opened Connect 2026 with one message. Meta is going all in on Muse.

Muse first shipped on September 8 as a personal AI agent that works across calendars, email, and shopping. It runs on Muse Spark, a multimodal model built specifically for agentic tasks, not just chat.

Within five days it hit 730,000 downloads. A week later, it was the number one free app on Apple’s App Store, ahead of both ChatGPT and Claude.

Meta says Muse will stay free for a large volume of use, with two paid tiers for higher limits. The agent is also expanding into Canada, with shopping and payment connections through Spotify, Shopify, PayPal, and Instacart.

Muse is coming to your glasses

This is the headline feature. Muse will soon activate on Meta’s AI glasses just by saying its name out loud.

Once it’s live, you won’t need to unlock your phone for most everyday tasks. Muse works in the background and checks back in when it’s done.

According to Meta, the glasses integration can:

  • Guide you through a personalized workout
  • Log and analyze a meal’s nutrition
  • Book appointments or check flight prices
  • Help you buy something you’re looking at, right through the lens
  • Offer live translation and background task handling

Meta also gave the software a face. The avatar has a name now. Zuckerberg called it Jolly, and it’s meant to make Muse feel less like a chatbot and more like a companion.

New hardware to carry it all

Glasses aren’t the only new device. Meta used Connect to show off a small hardware family built around Muse.

DeviceWhat it doesPriceAvailability
Meta VR GlassesEntertainment, gaming, multi-monitor computing, roughly 100g$1,299Spring
Ray-Ban Meta AudioCamera-free, audio and AI only, 43g, up to 12 hours battery$349Available now
Muse CharmPocket-sized, voice access to Muse without a phoneNot yet pricedDecember

The Ray-Ban Meta Audio glasses matter more than they look. Dropping the camera entirely is a direct answer to privacy complaints about camera-equipped smart glasses recording people without consent.

Meta also confirmed the Ray-Ban Meta Display line is picking up cycling and public transit directions, shown right in the lens. And by year’s end, the company expects more than 100 glasses styles across Ray-Ban, Oakley, and Meta Glasses, including cheaper frames and prescription options.

Why Amazon blocked Muse days before Connect

Not everything about Muse’s launch has gone smoothly. On September 20, Amazon quietly blocked Muse from shopping on Amazon.com.

Users trying to check out through Muse started seeing a popup. It read that continued access by an unauthorized AI agent violated Amazon’s Conditions of Use.

Amazon’s reasoning has three parts. Meta never disclosed that Muse would browse its store. The agent doesn’t identify itself while shopping. And Amazon says Muse appears to capture and store customer login credentials.

Meta pushed back hard on that last point, saying Muse has no visibility into passwords or payment details at all. Amazon and Meta are otherwise still close partners. Amazon products have sold inside Facebook and Instagram since 2023, and the two companies signed a multibillion-dollar cloud compute deal back in April. You can read the full breakdown of that dispute in our coverage of Amazon blocking Meta’s Muse AI from shopping.

It’s a small crack in an otherwise big launch, but it’s the kind of dispute that tends to set the rules for every AI shopping agent that comes after it.

What this means for you

If you already own Ray-Ban Meta or Oakley Meta glasses, Muse is coming to that hardware in the months ahead, not right away. If you’re shopping for new AI glasses, the camera-free Ray-Ban Meta Audio at $349 is the most privacy-conscious option Meta has shipped so far.

And if you use Muse for shopping, know that Amazon isn’t playing along right now. That could change fast, or it could turn into a longer legal fight, the same way Amazon’s dispute with Perplexity’s Comet agent did earlier this year.

Meta clearly wants Muse to be the thing you talk to instead of the thing you type into. Whether other platforms let it in is a separate question entirely.

Arbaz Khan

Arbaz Khan is a Full-Stack SEO Expert and AI Tools Reviewer at GuideAITools. With 2+ years of hands-on experience in Technical SEO, On-Page, Off-Page, Semantic SEO, AEO, and GEO, he helps businesses rank higher and stay ahead in the AI era. At GuideAITools, Arbaz tests, reviews, and compares AI tools across multiple categories from Audio and Video to Business, Marketing, and Productivity to deliver objective, research-backed content for professionals and beginners alike.

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