Google Discover’s Feed Gets AI Chatbot Personalization

Google Discover is getting a new AI-powered personalization feature that lets users tune their feed by typing what they want to see. Instead of only tapping basic “more” or “less” controls, users can now describe topics, sources, content formats, goals, projects or even the kind of vibe they want in their feed.

The feature is called Tailor your feed in Google Search Labs. Google says users can ask Discover to add new topics, reduce unwanted content, improve existing recommendations or show more content from specific publishers and creators. Discover’s AI then updates the feed and remembers those preferences so users can adjust them later.

This is a bigger shift than a normal feed setting. Google Discover has always been personalized, but this update makes personalization more direct. A user can say something like they want more fitness training advice, fewer political stories or more meal prep videos. The feed can then change based on that instruction instead of waiting for Google to infer it from clicks and browsing behavior.

The Verge reported that the feature is rolling out through the Google app and can be accessed from the Discover feed’s three-dot menu. The update turns Discover into something closer to a chatbot-tuned content feed, where users guide recommendations in plain language.

For publishers and creators, this could matter because Discover traffic may become more dependent on explicit user preferences. Google has already been adding more ways for people to follow publishers and creators inside Discover, including source following and content previews. That means trusted sources and clear topic positioning may become even more important for visibility.

This also fits Google’s wider AI direction in Search. The company has been adding AI features across Search, Discover, News and Maps, including AI Mode and AI-assisted experiences like Google Search AI Mode and Google Maps AI booking. The Discover update shows that Google is not only using AI to answer queries, but also to shape what users see before they search.

The feature is still limited. Google says the experiment is currently for users 18 and older, in English, in the United States, using the latest Google app on a phone. It is also an early Search Labs test, so availability may be limited and could change as Google collects feedback.

For users, the benefit is simple: more control over what shows up in Discover. For publishers, the message is also clear. If people can tell Google exactly which topics and sources they want, strong brand recognition, helpful content and consistent topical coverage may become even more valuable.